Greatest hits are exhausting – Seth Godin
Seth Godin is a very popular and insightful philosopher / marketer, and he is often a very profound one as well.
I’ve enjoyed his work for years and this one particular blog struck me the other day. It just might better describe the motivation within RitA than anything we could write ourselves:
“If all you consume is the most-read list, if all you listen to are the hits, if all you eat is the most popular item on the menu—you’re missing out.
The web has pushed us to read what everyone else is reading, the hit of the day. But popular isn’t the same as important. Popular isn’t the same as profound. Popular isn’t even the same as useful.
To make something popular, the creator leaves out the hard parts and amps up the crowd-pleasing riffs. To make something popular, the creator knows that she’s dumbing things down in exchange for attention.
The songs you love the most, the soundtrack of your life–almost none of them were #1 on the Billboard charts. And the same goes for the books that changed the way you see the world or the lessons that have transformed your life.
Popularity doesn’t mean ‘best’. It merely means popular.”
So, the core message for RitA is: Can our goal be “profound” and not an over-concern for “popular”? It is our hope that this can and will be true.